ANOTHER DAY IN . . . PICKERS PARADISE
The dome-shaped, metal sided, monster of a building on Hwy. 99 in South Medford that houses Pickers Paradise, offers customers an easy location, a huge parking lot and a thoroughly pleasant shopping experience covering a broad spectrum of interests. Open 7 days per week from 10:00 – 6:00, Pickers Paradise puts in the work and the time to offer customers a desirable and highly unique shopping experience.
I first met Greg Holt and Jim Zundel, owners of Pickers Paradise Mercantile & Auction House, in February 2011. At the time, they were juggling full-time real estate careers*, with a love to “pick” combined with a vision of transforming the highly visible property at 3404 S. Pacific Hwy., Medford, OR from an empty 13,000 sq. ft. industrial building into a highly successful location to liquidate resale merchandise.
Having recently closed a business and relocated from Southern California, I was looking for project management work in the Rogue Valley when I crossed paths with Greg Holt, who communicated “The Vision” to me along with the upcoming projects at hand. Within days, I arrived to oversee my first of what became many projects, at a then freezing cold building filled with nothing but power tools, cans of paint, endless stacks of pegboard, framing lumber and construction workers. From February through December of 2011 I was fortunate to share in the building of the business from concept to what has evolved into a lucrative and highly successful reality.
Their initial 60 day goals were to:
1) Renovate the interior
2) Build and occupy more than 60 individual vendor booths to lease to the public
3) Create and stock what has become one of the largest consignment furniture spaces in the Rogue Valley
4) Advertise to announce their opening to the public
5) Plan, coordinate and host periodic auctions
6) Build social networking programs
7) Enter the estate liquidation arena
All of the above was achieved by the end of March 2011 and Pickers Paradise opened it’s doors to the public. Picker’s popularity with the public has steadily grown ever since and the store has become a top contender in the resale industry in the Rogue Valley.
It’s been a year since conception. Pickers Paradise currently houses over 150 individual vendors and private consignors.
Booth space turn-over at Pickers is practically non-existent. The private booth vendors are making bank, therefore, few are moving out. In fact, the bulk of the current private vendors have been there from the beginning.
Early in the game, and as a means to keep the store stocked with affordable and interesting merchandise, Holt & Zundel, under the banner of Picker’s Paradise entered the world of storage auctions and are to date, the largest storage auction investors in the Rogue Valley. At one point, the volume of merchandise arriving at Picker’s daily was so large, Holt & Zundel opened the warehouse attached to the building to liquidate merchandise more quickly. They temporarily named the warehouse “Thrifty Pickers,” opened it to the public and sold items at flea market prices. The popularity of the space became an over-night hit. This space continues to be open to the public on a periodic basis.
The merchandise at Pickers Paradise is a diverse mix of vintage, antique, collectible, furniture, home decor, guns/rifles, tools, art, appliances, jewelry and miscellaneous.
The “Man Cave” located in the rear-right of the store, houses hand tools, power tools, camping equipment and sporting goods. The gun/rifle department has become amazingly popular. Oh, and Pickers buys gold & silver as well.
Private vendors sell similar wares from uniquely staged spaces, display cases, kiosks, and booths of all sizes. Furniture consignments include antiques, vintage, retro, upcycled/repurposed and renovated. The outdoor market operates from the parking lot during warmer months and hosts numerous part-time merchandise and food vendors.
The periodic auctions hosted by Pickers Paradise offer lots of fun to the public and have been continually growing in popularity. The store begins advertising for auction consignments usually three weeks before auction date. The store advertises auctions in local newspapers, through social networking such as Facebook, on classified ad sites like Craigslist, by word of mouth, occasionally via Radio/TV and also posts auction and event activities on the web at: www.pickersparadisellc.com.
The store participates in local events and is becoming increasingly active with the Southern Oregon Antiques & Collectibles Club (SOACC). Pickers hosts a highly visible display at the SOACC quarterly antique shows and plans to expand their visibility through outside events in the future.
Shoppers, dealers, consignors and visitors to Southern Oregon, won’t want to miss the opportunity to experience Pickers Paradise and their team of awesome private vendors. For more information, contact Pickers Paradise at: (541) 512-1234
* Note: Greg Holt & Jim Zundel are active real estate brokers with Invest Rite Realty Group,.
COPY LIMITATIONS: The above article was written by Gerean Pflug, The Oregon Pick, All Rights Reserved. If any part of this posting including photographs are republished, we ask that appropriate links back to this post are included.
The Oregon Pick will be following and posting the activities and events of the many resale businesses throughout the Rogue Valley. We are in the process of developing a private vendor directory to highlight the many independent merchandisers operating from mercantile and thrift resale locations throughout Southern Oregon. Please direct questions, inquiries, suggestions and requests for inclusion to the Oregon Pick through the “Contact” page above or by direct email to: OregonPick@aol.com
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Stay Tuned for the Upcoming Feature Post: The Oregon Pick’s interview with Casey Gillum of Acme Garage, Medford, OR