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HOLLY THEATRE ~ MEDFORD

HOLLY THEATRE

JPR Foundation Holds Holly Theatre Relighting on April 21st

The JPR Foundation and the Medford Urban Renewal Agency (MURA) invite you to the Holly Theatre Grand Relighting on Saturday, April 21 at 7pm. The event is free and will mark the completed restoration of the Holly Theatre’s historic façade – the first phase of bringing the 1,000-seat,1930-era classic theatre back to life as a venue for live entertainment, cultural and film events.

As part of the façade restoration, the Holly Theatre’s 6th Street façade has been reconfigured to the way it was originally constructed when it was built in 1929-30. Aluminum awnings and other modifications added to the building over the years have been removed, windows have been refurbished, roofing and gutters have been repaired, facade brick has been cleaned and repointed, new poster cases and doors have been fabricated and installed, paint colors have been returned to their original hues, a new tile entryway has been created using the pattern of the original entry and, most dramatically, the theatre’s 33-foot blade sign and marquee have been replicated to match the building’s original signs. All restored elements have been completed in consultation with Medford’s Landmark and Historic Preservation Commission and the Oregon State Historic Preservation Office and are consistent with the U.S. Secretary of the Interiors Standards for the Rehabilitation of Historic Properties.

The highlight of the Grand Relighting event will be the relighting of the Holly’s blade sign and marquee, which have been dark since the 1970s. Community members will initiate the lighting of what will be Southern Oregon’s largest neon sign with a count down.
The Holly’s façade restoration was made possible in part through a grant from the Medford Urban Renewal Agency.  MURA will be honored during the ceremony with the installation of the first donor “tile” at the entrance to the theatre.
Medford Mayor Gary Wheeler and Holly Theatre Restoration Committee Co-Chair John Snider, will host the ceremony.  The evening will include live music by the Easy Valley Eight, food by 38 Central and a display of vintage cars.
The Holly Theatre Restoration is a project of the JPR Foundation, a private non-profit organization whose primary mission is to support the regional public radio network that has served Southern Oregon for over 40 years – Jefferson Public Radio.  The JPR Foundation has experience restoring and operating historic theatres having successfully completed restoration of the Cascade Theatre in Redding, California.

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via Jefferson Public Radio – JPR Foundation Holds Holly Theatre Relighting on April 21st.

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